How will Soocial save me time?

Soocial (pronounced “social”) syncs my desktop, mobile, and gmail address books in one place on the web. If I update a contact, that change flows through all of my devices. If I lose my phone — no big deal, I’ll just sync my new phone with the app.
Services like Plaxo have been around for ages, but they were designed for the pre-smartphone era. Amsterdam-based Soocial is everything Plaxo should have been; it’s simple and it just works.  Soocial provides contact syncing and reconciliation of contacts wherever they may exist, including a long list of mobile phones.  It works similarly to MobileMe, with a focus on accuracy over speed.  Changes are bi-directional and synchronization happens over the air, never again will have outdated contacts or redundant information in 3 locations.

Another strength of Soocial is its backup feature.  If you somehow manage to completely wreck your contact list, restoring it to its previous state is only a click away. All in all, Soocial brings a compelling app with a Cupertino-esque user experience.  You’ll wonder how you ever lived without it.

Soocial offers both free and paid versions.  For those with lots of contacts, the cost is negligible ($4/month or $39/year).

Get Soocial and save time at soocial.com

You’re probably wondering what kind of lettuce I’ve been smoking to write this in a blog focused on productivity and – hello – time management.

I’m talking about time management in the classic sense of the word. Getting through your “to do” list faster. It’s a complete waste of time.

What you really need to do is to look at everything that you have on your list – and pick the single most important thing. Then work on it, uninterrupted, until it’s completed.

The uninterrupted part is the toughest, by far. It’s SO easy and tempting to check your email, answer the phone, respond to an instant message, or click over to a website.

But if you can master this ability, you’ll boost your productivity significantly, and you’ll be able to work the same, or even less, hours.

This is possible because you’re assuring two things. First, that you’re working on the single most important task at hand. Not the most urgent task, or the easiest one – but the most important one. So often, we plow down our “to do” lists, with our heads down, without seriously questioning whether it makes a difference if we even do most of the items on it.

And the sad truth is – it doesn’t. The 80/20 principle tells us that 80% of our results will come from 20% of our inputs. By picking the single most important task to work on, we’re making sure that it falls within the critical 20%.

And secondly, by focusing 100% of our energies on this item, we’ll accomplish it much faster than we would have if we’d allowed ourselves to be distracted by interruptions, or worse, tried to multi-task and complete two or three items at once.

Interruptions are the real killer. It’s amazing how fast you can get something done, if that’s all you do.

I hadn’t realized this until I started using our time management software to measure the amount of active working time I was spending on work items. Sadly, items would often sit on my “to do” list all week, where’d I’d get to them on the weekend.

And with the benefit of no incoming interruptions (because the rest of the world was out having a life), I was able to focus, and get the thing done.

The real surprise came when I checked my elapsed time spent on the task after the fact – I realized that I could get A LOT done under an hour. Like, basically anything on my “to do” list would be accomplished in an hour or less – provided I just sat down and did the work.

So try this exercise tomorrow – pick one thing, and work on it until it’s done. No distractions, and no excuses. You’ll be amazed at what you can accomplish.