A couple of weeks ago I picked up a copy of The Opportunity Maker, which
was written by noted networking and business development expert Ari Kaplan. This year I’ve had the good fortune to get to know Ari personally. So I picked up the book out of curiosity – though I have to admit I’m usually not a fan of “how to” advice when it comes to networking, because often the insights are at a very obvious, high level (think Dr. Phil).
In fact, I’d almost go as far as to say that most of the networking advice out there ranks right up there with most time management advice – easy to say, much harder to do, as if delivered by Captain Obvious himself!
Well the beauty of Ari’s book and approach is that it’s very practical and down-to-earth. It’s full of real-life stories, which makes it a fun, fast-paced read, with success stories that can be easily absorbed. To be honest, I don’t know how Ari possibly pulled together all of the people that are quoted and mentioned in the book – over 100 in total!
His main point is that, in law school, you learn about the law, but you don’t really learn about the business of law. And more specifically, you don’t learn how to build a successful career. This is a task you must take upon yourself – to build your own personal brand, rise above the noise, and take responsibility for advancing your own career.
Make no mistake about it – Ari is a one-man public relations machine. Go ahead and Google his name, and you’ll see what I mean. If there’s anyone in the legal industry who knows how to build a personal brand, land press coverage, and establish thought leadership, it’s Kaplan. And that’s the cool thing about spending 210 pages with him – he shares inside tips on such topics as finding a mentor, connecting with people in creative ways, and getting published – amongst others.
This is NOT a book to read once, and put on the shelf. Instead, I’d suggest reading through it a first time – as it’s a pretty quick read – and then going back to it and working on implementing the tips that Ari shares, one chapter at a time. It’s been shown that the best way to learn a new skill is by doing it, in parallel with reading about it, and that’s exactly how I’d recommend you use this resource.
Though I am not a lawyer (nor do I play one on TV), I did find this book to be extremely useful. As the leader of a self-funded legal software company, Chrometa, I’m always on the lookout for ways that we can “rise above the noise” as a company. We do not have the extensive sales and marketing resources that the bigger vendors do, so we must be more creative. And there are no shortage of creative promotion tips and ideas in this book.
It’s the same for most individuals – since you probably don’t have extensive marketing and public relations team tasked with advancing your career, you need to get creative. So I’d highly recommend you consider making an investment in The Opportunity Maker, as I have little doubt it will pay for itself many times over.
Additional Links:
- Ari Kaplan interviews Brett Owens about The ROI of Time Capture










